Davidson Communications

Strategy

Perhaps you need to strengthen your media relations program, better integrate the messages across your website or take advantage of the social networking tools of Web. 2.0. Sometimes you can't see the forest for the trees and an outsider's view can give you a fresh perspective.

We will analyze the effectiveness of your communications programs and recommend strategies to reach your most valued constituents in the most effective and efficient ways possible.

Graphic Design

We're experienced in graphic design for print and the web. While they are vastly different media and require different tools and approaches, one thing remains constant: Design matters.

Whether it is a postcard, brochure, website or e-newsletter, the goal is the same: To create compelling content that creates a positive impression of your organization and leads your constituents to answer your call to action.

Writing

It's been said a picture is worth a thousand words. In today's world, where competition for mindshare is intense and rapid-fire, finding time to digest a thousand words is rare. As a result, those words need to be compelling. We can help.

Photography

We're big believers in the impact of photography on design. We'll work with you see how your image library can be used to best advantage. If the situation calls for it, we'll arrange for creating great photos that convey your key messages.

The photos displayed in the Photo Gallery are available as 5x7 prints centered on 8x10 Kodak Premium Photo Paper (matting not required). $25 includes tax and shipping. Contact Don for more information.

Web Architecture and Design

An organization's website is one of the most challenging communication tools in its portfolio to manage. Everyone in the organization wants to own it; no one wants to manage it. Our experience is that far too few organizations dedicate adequate resources to their website. In order for a website to be effective, it requires ongoing research, easy-to-use information architecture, compelling graphic design, analysis of its effectiveness and diligence in maintaining its currency.

We have participated in all of these activities for organizations large and small and have learned a lesson that is lost on many organizations: The web is about communication, not technology. It must go hand-in-hand with all the other strategic tools in your belt in supporting your goals and objectives.

Whether you need a complete website overhaul, or someone to help you with a regular update of your content, we can help. We can do it for you; or we can train your staff to manage content, optimize images and even create a web-based form, if needed.

About Us

Don Davidson is director of public relations at Harvey Mudd College in Claremont, Calif. He has more than 25 years of experience in communications and marketing. He earned a B.A. in sociology and English at the University of Redlands, a B.A. in commercial/illustration photography from Brooks Institute of Photography and a certificate in executive management from the Peter F. Drucker Graduate School of Management. Résumé (PDF)

Dean Davidson is a freelance graphic designer in Vancouver, B.C. He earned his B.F.A. in graphic design from Art Center College of Design. Résumé (PDF)

Working With Us

You don't need to come to Southern California or Vancouver, if that's a concern. Depending on the scope of the work, we might want to travel to you for a site visit to interview the members of your senior staff and communications team and to understand your vision and goals. From there, we will craft a program of research and creative strategies to help you meet those goals. Once the plan is approved, we'll work remotely, using a set of online collaborative software tools to ensure we craft an effective program that meets your needs.

Contact Us